Blog

So what really tells the story of how your marketing is performing?

Our Folloze Impact Dashboard tracks and measures content performance and data differently—getting sellers to the front door, which provides a strong advantage in a tight market.

Folloze Impact Dashboard for Content Marketing and ABM Metrics

The New ABX Metrics: How Tracking Account Engagement and Content Consumption Can Help Grow Revenue

10 Best Practices for Creating Scalable B2B Personalization with Folloze

8 Ways to Scale Content Experiences with Folloze

Growth ABM: The Scalable Approach

ABX Tactics: Because Engagement Shouldn’t Stop at a Click

From ABM to ABX: How B2B Marketers are Raising the Bar

Why ABX (Account Based Experience) Matters

The New ABX Metrics: How Tracking Account Engagement and Content Consumption Can Help Grow Revenue

How Folloze and 6sense Integration Boosts Top-of-Funnel Marketing Campaigns

Folloze Appoints New Vice President of Sales to Lead Next Wave of Growth for Industry-Leading B2B Personalization Platform

ABM + Simulive Events with Folloze

From Browsers to Buyers: Leveraging Advanced Web Personalization to Smash Average Conversion Rates

Personalization 101

Unleashing the Dynamic Duo: 6sense + Folloze for B2B Marketing Superpowers!

How Folloze Uses AI to Succeed

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship.

Strap in marketers, volatility is the new norm.

When Engagement is Your Currency, Marketing Performance is Always Possible

Mastering Agility in ABM: Insights from Folloze’s CMO Mary Gilbert

How to build customer journeys that accelerate the pipeline

5 Tips to Build an ABM Program That Drives Significant Impact

The Secret to Accelerating Your ABM Results is Delivering an Exceptional Experience at Every Touchpoint.

The Wow of Folloze

Learn the winning formula for getting the most out of your investment in ABM:

Why Always-On Account Portals Are Key to Maximizing Your ABM and Demand Gen Campaign Results

What is an ICP and How Do You Find Yours?

Top ABM Metrics & KPIs at Each Stage of the B2B Funnel

Why You Need to Leverage Customer Expansion Strategies Now

Make a Bigger Impact with an Effective Channel Partner Enablement Strategy

The Power of Pre-Event Engagement Tactics: How B2B Marketing & Sales Teams Can Get a Head Start

Rich Content Creation Capability for the B2B Buyer Experience Era: The Next Generation of Folloze is Here

Thrilled to Announce Folloze Buyer Experience Platform 3.0!

The B2B Buyer Experience Revolution is Here. This is How Marketers Are Leading the Way.

Understanding The Modern B2B Buyer Journey

Why B2B Sales Teams Should Be Utilizing Digital Sales Rooms

Driving Collaboration Between Marketing and Sales Activities to Fuel Sales Orchestration

How to Personalize Content for the Most Effective Buyer Journey

Finding Value Through Co-Marketing Campaigns

Microsite vs. Landing Page: Which Should I Use?

How Much of the Buyer’s Journey is Digital?

Taking a Smarter B2B Marketing Approach to Today’s Digital-First Buyer

B2B Marketers, Get Ready for More Change and Empowerment in 2022

5 Important Steps in B2B Content Personalization

How to Gain a Competitive Edge with ABM

Boost Your Business with B2B Buyer Intent Data

5 Ways B2B Buyer Expectations are Changing

How to Build a Buyer Journey in Less Than 30 Minutes

At Oracle, Frontline Marketers are the New Revenue Heroes

6 Reasons Why Account Based Experiences Matter

Small, High-Touch Virtual Events are Revenue Force-Multipliers for a Modern B2B Buyer Journey

3 Reasons Why You Need to Personalize the Buyer Journey

Flip the Funnel: Everything You Need to Know About Account Based Marketing

How to Create Personalized B2B Content that Leads to Conversions

5 Proven B2B Demand Gen Strategies to Drive Growth

13 Content Ideas for B2B Marketing Campaigns

High-Touch, Targeted Events Move Buyers Along Their Digital-First Journey

Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience Targeting

6 Ways Folloze Helps Drive B2B Customer Engagement

Account Engagement: How to Grow & Retain Your Customer Base

Why You Need a Buyer Experience Platform for B2B Marketing

5 Tips for Moving from Lead-Based to Account Based Marketing

B2B Marketers, Get Inspired by These 3 B2C Concepts

Why Agility, Not Just Automation, Is the Key to Unlocking Personalization

Six Key Marketing Assumptions in 2021

The New Rules For Growth In 2021

Reimagine Your ABM in 2021: Folloze Launches Account Insights, Targeting and Sales Orchestration

Top-5 Ways to Painlessly Evolve Your Account-Based Metrics and Reporting

Up Close and Personal with Key Accounts: Announcing our Global Partnership with Folloze

The Power of Experience: ABM's Next Frontier

Q3: We’re Running on All Cylinders, But it’s a Whole New Engine

Best Practices for Delivering an Exceptional Virtual Event Experience In a Digital-Only World

5 Key Tips for Pivoting your ABM Strategy in an Uncertain B2B Marketing Environment

Watch the webinar: How B2B marketers can prepare for a post COVID-19 world

In a COVID-19 World, It's Time to Rethink Your ABM Program

Choose to act, or choose to lose.

Now, more than ever, we need community

Curiosity, Progress, and Understanding your Customer -- Announcing the Folloze Personalized Marketing Platform

Introducing ‘The Folloze Personalization Blueprint’

Back to Work? Back to Marketing: How to Build Powerful Engagement with Content Experiences, Personalization, and Orchestration in 2020

From “Roaring” to “Engaging” – Folloze ABM Predictions for a New 20’s Decade

It is not happy people who are thankful, it is thankful people who are happy

New Folloze and Demandbase Integration Delivers Multi-channel, AI-powered ABM Campaigns

The Bow-Tie Funnel Effect – And Why You Should Care