SAN MATEO, CA
Folloze, B2B marketing innovators and makers of Folloze Buyer Experience Platform (BX 3.0), the best personalization platform for driving B2B impact, today announced it has appointed B2B Saas industry growth leader Steve Bailey as the company’s new Vice President of Sales. Bailey will help drive rapid growth of the Account-based personalization platform preferred by the world’s top B2B marketers, leveraging his 25 years of experience leading B2B scale ups to meet critical growth targets.
“We are thrilled to have Steve’s leadership at Folloze to help us capitalize on a fast-moving opportunity,” said Etai Beck, Co-Founder and CEO of Folloze. “Over the past 18 months, Folloze has elevated our product, our customer base, and achieved critical financial milestones by proving our value to B2B marketers in a tough market environment. Our loyal customers continue to see tremendous impact from their Folloze campaigns, and a growing base of savvy B2B marketers are adopting Folloze to get more from their account-based digital marketing investments. Steve’s experience leading proven start ups to successful scale, will be a catalyst for our next wave of growth.”
Bailey brings 25+ years of experience as a strategic revenue operator and builder leading scale ups, pre-revenue through key liquidity events for brands like Cornerstone OnDemand, EmployeeChannel (acquired by JFA), EdCast (acquired by Cornerstone). Steve also serves as a GTM advisor for Venture and Private Equity-backed start-ups. Steve will be working across the GTM functions to optimize ARR including strategy, and operational excellence.
“I am excited to join the Folloze team as we continue to add tremendous value to our growing list of customers,” said Steve Bailey, Vice President Sales at Folloze. The Folloze platform is an exciting modern digital marketing platform that enables all marketers to have a significant and provable impact on pipeline and revenue. It’s also an incredible tool for optimizing seller action and driving more impact at the bottom of the funnel. I am looking forward to working with the team as Folloze embarks on our next phase of growth.”
Over the past two years, Folloze has gained headway and industry awards as a critical tool for B2B marketers to accelerate pipeline generation and sales through AI-powered personalized experiences that scale deep engagement across the buyer journey. Key platform innovations over the past year include: Folloze Generator AI to accelerate personalized campaign creation, Content AI to deliver relevant content experiences to persona and journey stage, and website personalization with Website Engager. Folloze was purpose built for today’s B2B marketers with an easy-to-use no-code interface, and deep integrations with key GTM platforms like 6sense, Demandbase, Hubspot, Marketo, Eloqua and Outreach.
About Folloze
Folloze provides the best personalization platform for driving B2B marketing impact. Our B2B Buyer Experience Platform (BX 3.0) empowers marketers to scale personalization with rapid execution and full-funnel orchestration, deliver high-value, engaging, connected content experiences, and optimize plays, driving the next best action. Top B2B brands, including ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL trust Folloze to deliver growth and set up sales success. To learn more, visit https://www.folloze.com/
