Frequently Asked Questions
Folloze is a leading Buyer Experience Platform that empowers B2B marketing teams to respond to the changing landscape of B2B buyers. Our platform, led by frontline marketers, enables revenue teams to deliver engaging, data-driven experiences that meet buyers where they are in their customer journey, providing them with the personalized information they need.
Folloze uses a combination of data-driven insights and machine learning to create personalized and targeted campaigns for your key B2B accounts. Our platform integrates with your existing marketing and sales tools, allowing you to leverage your existing content and data to deliver a more effective and engaging experience for your target accounts.
Folloze is designed for enterprise B2B companies looking to improve their account-based marketing experiences. Our platform is ideal for companies that are focused on engaging with key accounts, accelerating revenue growth, and improving their overall marketing and sales effectiveness.
Anyone (marketers, sales, customer support managers, account managers, etc.) in your organization can use the Folloze content experience platform to create a personalized landing page experience for customers in 30 minutes or less - no code required.
A single Folloze Board is a blank digital canvas (we also have easy to use templates) that empowers any frontline marketer to quickly build content-rich destinations and campaigns across the entire B2B buyer journey.
These boards can be personalized using rules to deliver based on a variety of parameters including journey stages defined by 6sense and Demandbase.
With our newest toolkit, Website Engager, you can embed boards or board sections directly on your website seamlessly.
The onboarding process for Folloze takes an average of 6 weeks. Creating a board is fast and easy, and typically takes anywhere from 30 min to a few hours to complete- no code needed! Our team will work with you to integrate your existing data and content, and to configure your campaigns to ensure that they are tailored to your unique business needs.
Folloze provides detailed analytics and reporting on all of your campaigns, allowing you to track account-level and individual-level engagement rates, content performance, and other key metrics. Our platform also integrates with leading marketing automation and CRM tools, providing you with a complete view of your account-based marketing performance.
Folloze offers comprehensive training and support for anyone, from customers to B2B marketers, looking to master the platform and develop successful ABX strategies. Visit our Folloze Academy for easy-to-follow resources, tutorials, and expert guidance to help you get the most out of your campaigns.
We also provide hands on technical setup, onboarding, along with additional resources like our Folloze Help Center and technical center.
Depending on your customer success package, our team of experts will work with you to configure your campaigns, integrate your data and content, and provide ongoing support and guidance to ensure that you are successful with Folloze. In fact, if you check out our G2 reviews, you will notice the majority sing the praises of our knowledgeable CSMs and Account Managers.
Our parents would be so proud because we play WELL with others including: Marketo, Eloqua, Salesforce, 6sense, Demandbase, Dun & Bradstreet, Rollworks, Microsoft Dynamics CRM.
A Digital Buyer Experience Platform is a type of software platform that provides a comprehensive set of tools and services for creating, managing, delivering, and optimizing digital experiences and personalized content across multiple channels and touchpoints.
At Folloze, our platform is designed specifically for B2B companies looking to improve their account-based marketing experiences. Our platform provides a range of features and capabilities, including digital content management and personalization, digital asset management, personalization, and user analytics generated by first-party data.
Folloze improves ROI by helping go-to-market (GTM) teams deliver personalized, data-driven buyer experiences. It boosts engagement through targeted personalization, equips sales teams with better intent data for more effective follow-ups, accelerates the sales cycle, and enhances efficiency with its no-code platform. Folloze’s analytics provide actionable insights to optimize campaigns in real time, ultimately driving stronger marketing performance and increased revenue.
WatchGuard
ROI Impact: WatchGuard significantly improved the performance of its global campaigns, leading to more targeted and effective outreach.
Key Results: WatchGuard achieved a 54% increase in qualified leads and a 32% increase in conversion rates, demonstrating tangible results in pipeline growth and sales performance.
ServiceNow
ROI Impact: ServiceNow improved pipeline acceleration and personalized engagement with its audience through Folloze.
Key Results: They saw a 100% increase in email response rates and a 50% higher engagement on personalized content, which led to a more efficient buyer journey and higher ROI on their marketing efforts.
Nutanix
ROI Impact: Nutanix used Folloze to scale its Account-Based Marketing (ABM) efforts across multiple regions with personalized digital content.
Key Results: They achieved a 44% lift in qualified leads and saw a 25% improvement in deal velocity, which led to increased revenue and more efficient use of their sales resources.
RingCentral
ROI Impact: With Folloze, RingCentral was able to personalize its buyer experience at scale.
Key Results: This personalization strategy resulted in a 20% increase in pipeline velocity and a 30% higher win rate, directly contributing to revenue growth and improved ROI.
These case studies illustrate that Folloze not only enhances engagement and sales efficiency but also drives concrete improvements in key metrics such as lead generation, conversion rates, and pipeline acceleration. These improvements, in turn, lead to better overall marketing ROI.