Frequently Asked Questions
Folloze is the AI-powered B2B Buyer Experience Platform that helps marketing teams deliver personalized campaigns across every channel and buying stage. Designed to scale with speed and precision, Folloze empowers teams to activate digital experiences in minutes—no code required.
Folloze uses a combination of data-driven insights and machine learning to create personalized and targeted campaigns for your key B2B accounts. Our platform integrates with your existing marketing and sales tools, allowing you to leverage your existing content and data to deliver a more effective and engaging experience for your target accounts.
Folloze is used by B2B marketing, sales, and customer teams at mid-market to enterprise-level organizations. It's especially valuable for teams running ABX, Demand Gen, Event Marketing, or Sales Enablement programs. Our intelligent content experience platform is ideal for companies that are focused on engaging with key accounts, accelerating revenue growth, and improving their overall marketing and sales effectiveness.
Anyone (marketers, sales, customer support managers, account managers, etc.) in your organization can use the Folloze digital content experience platform to create a personalized landing page experience for customers in 30 minutes or less.
Folloze has powered 210,000+ campaigns with 5x more personalized reach and 25% higher conversions.
A single Folloze Board is a blank digital canvas (we also have easy to use templates) that empowers any frontline marketer to quickly build content-rich destinations and campaigns across the entire B2B buyer journey.
These boards can be personalized using rules to deliver based on a variety of parameters including journey stages defined by 6sense and Demandbase.
With our newest toolkit, Website Engager, you can embed boards or board sections directly on your website seamlessly.
Folloze AI Agents are intelligent tools that instantly generate, personalize, translate, and localize marketing content at scale. These agents include:
Generator Agent – Instantly creates personalized microsites using your campaign content.
Personalize Agent – Tailors messaging based on behavior, account, role, and buying stage.
Translate Agent – Converts content into 20+ languages while preserving tone and brand.
Video Agent – Adds AI-generated videos to boards for personalized engagement.
Together, they enable teams to meet buyer expectations with relevance—faster than ever.
Most customers launch their first campaign in under 6 weeks. With the help of AI Agents, boards can be built and launched in under an hour, accelerating go-to-market timelines by 90% compared to traditional methods. Creating a board is fast and easy, and typically takes anywhere from 30 min to a few hours to complete- no code needed! Our team will work with you to integrate your existing data and content, and to configure your campaigns to ensure that they are tailored to your unique business needs.
The platform provides real-time insights on engagement, buyer identity, content performance, and pipeline impact—via the Impact Dashboard. Folloze provides detailed analytics and reporting on all of your campaigns, allowing you to track account-level and individual-level engagement rates, content performance, and other key metrics.
Folloze supports embedded videos, articles, PDFs, forms, calendar invites, and custom widgets—creating immersive, content-rich destinations.
Yes! The Translate Agent enables instant translation of boards into 20+ languages while maintaining voice, tone, and layout—ideal for scaling globally with consistency.
From the start, Folloze provides comprehensive training, technical setup, and support before your first launch to ensure that you get the most out of our platform. Depending on your customer success package, our team of experts will work with you to configure your campaigns, integrate your data and content, and provide ongoing support and guidance to ensure that you are successful with Folloze. We also provide hands on technical setup, onboarding, along with additional resources like our Folloze Help Center and technical center.
4.76⭐️/5
Check out our G2 reviews, you will notice the majority sing the praises of our knowledgeable CSMs and Account Managers.
Our team also created the Folloze Academy, which is FREE for Folloze customers. You can take courses on product features and setup, along with setting up your team for success with account strategy courses and an ABX Masterclass Certification.
Our parents would be so proud because we play WELL with others including: Marketo, Eloqua, Salesforce, 6sense, Demandbase, Dun & Bradstreet, Rollworks, Microsoft Dynamics CRM.
Absolutely. Folloze integrates with Salesforce, Marketo, Eloqua, 6sense, and more to ensure seamless alignment across your GTM tech stack.
Using first-party behavioral signals and AI, Folloze dynamically personalizes content by role, industry, stage, and account needs. With built-in agents, marketers can deliver 1:1 journeys that adapt in real time, powered by data and optimized for performance.
Yes. Folloze meets enterprise-grade security standards and is GDPR compliant, with strict protocols to protect customer data and privacy.
Folloze uses a progressive identity model that combines account ID, cookie matching, gated forms, and behavioral signals across channels to uncover and personalize for both known and anonymous visitors. This approach enables dynamic personalization based on where buyers are in their journey—without disrupting their experience.
From first visit to final conversion, Folloze captures and connects identity touchpoints like:
- Account-level intent signals from IP and third-party tools
- Progressive profiling through gated content and event registration
- De-anonymization via Website Engager, TOFU campaigns, and Sales Dev integration
💡 Powered by AI-driven orchestration, this identity-first strategy enhances relevance and precision across every touchpoint. Learn more about how we turn anonymous clicks into contextual engagement on our Personalization page.
Yes! With Website Engager, you can embed dynamic, personalized boards into your web pages—no dev needed. Explore the toolkit here.
A B2B Buyer Experience Platform helps marketers create personalized, data-driven digital experiences that guide buyers across their journey—from discovery to decision—at scale. Folloze is the first AI-powered platform built specifically for B2B teams.
Folloze improves ROI by helping go-to-market (GTM) teams deliver personalized, data-driven buyer experiences. It boosts engagement through targeted personalization, equips sales teams with better intent data for more effective follow-ups, accelerates the sales cycle, and enhances efficiency with its no-code platform. Folloze’s analytics provide actionable insights to optimize campaigns in real time, ultimately driving stronger marketing performance and increased revenue.
WatchGuard
ROI Impact: WatchGuard significantly improved the performance of its global campaigns, leading to more targeted and effective outreach.
Key Results: WatchGuard achieved a 54% increase in qualified leads and a 32% increase in conversion rates, demonstrating tangible results in pipeline growth and sales performance.
ServiceNow
ROI Impact: ServiceNow improved pipeline acceleration and personalized engagement with its audience through Folloze.
Key Results: They saw a 100% increase in email response rates and a 50% higher engagement on personalized content, which led to a more efficient buyer journey and higher ROI on their marketing efforts.
Nutanix
ROI Impact: Nutanix used Folloze to scale its Account-Based Marketing (ABM) efforts across multiple regions with personalized digital content.
Key Results: They achieved a 44% lift in qualified leads and saw a 25% improvement in deal velocity, which led to increased revenue and more efficient use of their sales resources.
RingCentral
ROI Impact: With Folloze, RingCentral was able to personalize its buyer experience at scale.
Key Results: This personalization strategy resulted in a 20% increase in pipeline velocity and a 30% higher win rate, directly contributing to revenue growth and improved ROI.
These case studies illustrate that Folloze not only enhances engagement and sales efficiency but also drives concrete improvements in key metrics such as lead generation, conversion rates, and pipeline acceleration. These improvements, in turn, lead to better overall marketing ROI.