Folloze:
Empowering you to create impact with every digital touchpoint.

Etai Beck is the Co-Founder and CEO of Folloze, a leading B2B Buyer Experience technology platform.

‍

He has over 20 years of extensive experience in general management, business strategy, product management and marketing, business development, channel and sales enablement, R&D leadership and project management.

‍

Previously, following an acquisition of Kagoor Networks, a pioneer in Unified Communications, Etai served as an executive at Juniper Networks responsible for product management and marketing, and then went on to become the head of strategy office at Juniper Networks’ Campus and Branch division, overseeing a $800M annual revenue at the time.

‍

Etai holds a BSc (Electronics and Computers) degree with honors from the Technion in Israel, and an MBA degree from Tel-Aviv university in Israel.

David Brutman is the Chief Product Officer and Co-founder of Folloze, the leading B2B Buyer Experience platform. David is responsible for Folloze’ product strategy and roadmap to transform B2B GTM teams to deliver on customer-centric strategy and gain unprecedented results and customer engagement.

‍

David is a learner at heart, and an advocate of “engaging by education” rather than “engaging by persuasion,” frequently speaking and writing on the topic. He loves spending time consulting existing and prospective customers and is very keen on outstanding User Experience as a key driver of user happiness and value.

‍

Prior to founding Folloze, David held Product and Marketing leadership roles at SAP and other leading customer-centric organizations, driving products from ideation to market success. 

‍

As CMO at Folloze, Mary brings more than 20+ years of experience standing up, modernizing, and leading high performing integrated B2B marketing organizations. The early part of her career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment.

‍

Mary launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. Harboring a passion for team culture, organizational effectiveness, and digital transformation, Mary brings a unique perspective on the shifts that are needed today to navigate the dynamics of our current markets.

‍

Through her work as founder of Infinite Edge Consulting, Mary combines her expertise transforming marketing organizations, with a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, Envoy, Tebra, Terrain Analytics, and P3 Health Systems.

Steve Bailey, Vice President of Sales to Chief Revenue Officer at Folloze brings 25+ years of experience as a strategic revenue operator and builder leading startups from pre-revenue through key liquidity events scaling to $50MM+. At Folloze, Steve leads the GTM functions to optimize ARR strategy, and operational excellence. Steve also serves as a GTM advisor for Venture and Private Equity-backed start-ups.

‍

Steve is a Midwesterner at heart but has lived in the Bay Area for 9 years. In his downtime, Steve can be found enjoying travel with his family, good wine, playing poker, and hiking.

‍

Prior to joining Folloze, Steve drove growth for brands like SAP Concur, Cornerstone OnDemand, EmployeeChannel (acquired by JFA), and EdCast (acquired by Cornerstone).

As VP of Planning and Programs at Folloze, Jason is responsible for overseeing the company's planning processes, including forecasting, enablement and strategic planning. He is committed to driving growth and profitability for the company, and to ensuring that Folloze continues to be a leader in our space.

‍

Jason brings more than 20+ years of experience in scaling sales and service teams with a focus on operational excellence.  Prior to joining Folloze, Jason was the Sr. VP of Revenue Operations at Sangoma which is a leading global Communications as a Service (CaaS) provider.  At Sangoma he led cross-functional teams in the development and execution of strategic initiatives focused on improving efficiencies and maximizing revenue.

‍

Jason holds a Bachelor of Business Administration degree with honors from Faulkner University.

Alon serves as VP of R&D at Folloze, leading the product development and engineering team. Drawing on his military intelligence technical leadership background and over two decades of software engineering expertise, he drives technological innovation and excellence across the organization.

‍

As Frontend Architect and Team Leader at Kontera, Alon spearheaded innovative projects that transformed the company's technical infrastructure. He then advanced to System Architect at Earnix, where he architected high-level technology strategies and drove crucial technological advancements. Throughout his career, his ability to combine technical depth with strategic vision has consistently delivered outstanding results. 

‍

Prior to these pivotal roles, Alon held engineering leadership positions at Amobee and Ness Technologies. Alon holds a Computer Science degree from Ben-Gurion University, where his AI research was published in MIT's Artificial Life journal. 

‍

Alon shares his life with his wife, Chen, an internationally award-winning screenwriter, and their two children, Shahaf and Ofek. He composes music in his spare time.

Troy is joining Folloze with 20+ years of experience running customer success, professional and managed services teams.  

‍

Troy is a thoughtful and passionate customer success leader who puts his teams and customers at the forefront of everything he does.  He is rooted in delivering measurable business outcomes which in terms develops and builds strong last relationships.  Adoption and proactive engagement with customers to ensure they see ongoing product value has been a driving force in building those lasting relationships.  

‍

He carries a strong belief that Customer Success and any Services teams should be rooted in a consultative mentality.  Focused on a customer-centric approach - “what needs can we help solve”.  A fast start and successful implementation being critical to forming a strong ongoing partnership with customers.

‍

In the 30 years in the business Troy has experience on the customer side working in financial services at both Chase and Citibank where he got in depth experience working within large Enterprise organizations.  He has leveraged this and his agency experience to drive the last 20 years in SaaS working with SMB, MidMarket and Enterprise accounts at Experian, Cheetah Digital, Selligent, Iterable, Intellimize, and now Folloze. Troy and his teams have delivered strong results and achieved their goals at every organization he has been a part of.  He has been part of multiple successful exits with Cheetah Digital, Selligent and Intellimize.

‍

On the personal side, Troy loves to reference a few books to his teams: “Start with Why”, “Embrace the Suck” and the less traditional “The boy, the mole, the fox and the horse”.  He is a bit of a gym rat and a diet mountain dew fanatic - so don’t be surprised if you get slack/text messages early in the morning while he is going through his daily workout.

‍