Folloze:
Empowering you to create impact with every digital touchpoint.

We’re empowering frontline marketers to reimagine buyer engagement in the digital era, with the first and only no-code digital experience platform—purpose-built for today’s needs.

Our Mission

The B2B market has changed significantly in recent years—and we’re leading the frontline revolution. Our turnkey tools and unrivaled insights allow marketers to meet today’s buyers on their terms, and let them guide their own journeys.

That’s how you turn interaction into meaningful engagement, accelerate revenue growth, and build lasting relationships.

Founded by B2B enterprise marketing, sales, and strategy executives who saw an opportunity to change the way sellers engage with buyers, Folloze has already powered over 300k campaigns and $11B in pipeline—and we’re just getting started. We work closely with top B2B brands to ensure our platform helps marketers solve real problems, and deliver real results. Welcome to the new era of B2B account-based buying and selling.

Meet Our Leadership

We’ve brought together top thinkers from across the industry to lead the way forward with expertise, insight, and passion.

Etai Beck

Chief Executive Officer & Co-founder
Etai Beck
Chief Executive Officer & Co-founder

Etai Beck is the Co-Founder and CEO of Folloze, a leading B2B Buyer Experience technology platform.

He has over 20 years of extensive experience in general management, business strategy, product management and marketing, business development, channel and sales enablement, R&D leadership and project management.

Previously, following an acquisition of Kagoor Networks, a pioneer in Unified Communications, Etai served as an executive at Juniper Networks responsible for product management and marketing, and then went on to become the head of strategy office at Juniper Networks’ Campus and Branch division, overseeing a $800M annual revenue at the time.

Etai holds a BSc (Electronics and Computers) degree with honors from the Technion in Israel, and an MBA degree from Tel-Aviv university in Israel.

Etai Beck

On a mission to reshape B2B Buyer Experience
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David Brutman

Chief Product Officer & Co-founder
David Brutman
Chief Product Officer & Co-founder

David Brutman is the Chief Product Officer and Co-founder of Folloze, the leading B2B Buyer Experience platform. David is responsible for Folloze’ product strategy and roadmap to transform B2B GTM teams to deliver on customer-centric strategy and gain unprecedented results and customer engagement.

David is a learner at heart, and an advocate of “engaging by education” rather than “engaging by persuasion,” frequently speaking and writing on the topic. He loves spending time consulting existing and prospective customers and is very keen on outstanding User Experience as a key driver of user happiness and value.

Prior to founding Folloze, David held Product and Marketing leadership roles at SAP and other leading customer-centric organizations, driving products from ideation to market success. 

David Brutman

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Mary Gilbert

Chief Marketing Officer
Mary Gilbert
Chief Marketing Officer

As CMO at Folloze, Mary brings more than 20+ years of experience standing up, modernizing, and leading high performing integrated B2B marketing organizations. The early part of her career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment.

Mary launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. Harboring a passion for team culture, organizational effectiveness, and digital transformation, Mary brings a unique perspective on the shifts that are needed today to navigate the dynamics of our current markets.

Through her work as founder of Infinite Edge Consulting, Mary combines her expertise transforming marketing organizations, with a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, Envoy, Tebra, Terrain Analytics, and P3 Health Systems.

Mary Gilbert

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Steve Bailey

Chief Revenue Officer
Steve Bailey
Chief Revenue Officer

Steve Bailey, Vice President of Sales to Chief Revenue Officer at Folloze brings 25+ years of experience as a strategic revenue operator and builder leading startups from pre-revenue through key liquidity events scaling to $50MM+. At Folloze, Steve leads the GTM functions to optimize ARR strategy, and operational excellence. Steve also serves as a GTM advisor for Venture and Private Equity-backed start-ups.

Steve is a Midwesterner at heart but has lived in the Bay Area for 9 years. In his downtime, Steve can be found enjoying travel with his family, good wine, playing poker, and hiking.

Prior to joining Folloze, Steve drove growth for brands like SAP Concur, Cornerstone OnDemand, EmployeeChannel (acquired by JFA), and EdCast (acquired by Cornerstone).

Steve Bailey

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Jason Mefford

Vice President of Planning & Programs
Jason Mefford
Vice President of Planning & Programs

As VP of Planning and Programs at Folloze, Jason is responsible for overseeing the company's planning processes, including forecasting, enablement and strategic planning. He is committed to driving growth and profitability for the company, and to ensuring that Folloze continues to be a leader in our space.

Jason brings more than 20+ years of experience in scaling sales and service teams with a focus on operational excellence.  Prior to joining Folloze, Jason was the Sr. VP of Revenue Operations at Sangoma which is a leading global Communications as a Service (CaaS) provider.  At Sangoma he led cross-functional teams in the development and execution of strategic initiatives focused on improving efficiencies and maximizing revenue.

Jason holds a Bachelor of Business Administration degree with honors from Faulkner University.

Jason Mefford

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Board of Directors

Brian Gentile

Chairman

Yash Hemaraj

Partner, BGV

Sherman Chu

Founder & Managing Partner, Grayhawk

Gary Little

Co-Founder & General Partner, Canvas

Neeraj Gupta

Co-Founder & General Partner, Cervin Ventures

Join Our Team

Want to work somewhere you can make a real impact? We’re always looking for talented and dedicated professionals to join our team. We pride ourselves on fostering a culture where everyone is valued, and everyone succeeds. Find out why Folloze is a great place to grow your career.

Folloze Employees at RKO 2023

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