This Product Spotlight highlights what we accomplished together in 2024!
Plus, get a sneak peek into Folloze’s priorities for 2025.
In 2024, we made it easier than ever to design the Boards you need to create and drive effective personalized experiences. We elevated Folloze’s data reporting and visualization with the Impact Dashboard — enabling you to drive results at the campaign and Board-level, as well as across your organization. Below we walk through some of our most noteworthy features and enhancements from 2024 and highlight some tried and true best practices.
First, let's jump into how your data is being transformed into actionable insights!
Impact Dashboard & Account Engagement Score
Released this year, the Impact Dashboard is the new cornerstone of Folloze’s data and analytics. It provides marketing and sales teams with detailed insights into their campaigns and initiatives, allowing for real-time success tracking for campaigns, Boards, and even your whole organization’s performance.
Use Impact Dashboard data to showcase your wins.
Along with the data visualization and organization provided by the Impact Dashboard, you also get access to Account Engagement Scores at the company level.
Monitor your Account Engagement Scores at the company level to:
- Track Active & Inactive Accounts: Identify the accounts that are engaged with your content (or those that are not). Repeat what’s working and re-engage or change tactics when you aren’t hitting your goals.
- Personalize your Strategy: Leverage engagement data to personalize your marketing and sales efforts. Tailor content and messaging to the specific needs and behaviors of industries, accounts, roles, or personas.
- Collaborate with Sales: Increase the effectiveness of your Sales Team simply by sharing account engagement scores with them to ensure they have the most up-to-date information on account activity.
Another crowd favorite is our Form Submission Report (now available in the Report Center) that makes getting your form fill data quick and easy. Perfect in combination with Registration Pages and/or Simulive Events!
Next, let's take a look at how you can save time and do more with less with Folloze.
Website Engagement and Personalization
This year we launched Website Engager, Folloze’s new and improved embedded Board feature. You can seamlessly display relevant content, CTAs, and more for visitors on your main URL, all while leveraging Folloze’s design and personalization tools.
Here are some of the exciting ways we’ve seen Folloze’s Website Engager implemented so far:
- As a fully integrated Resource Center with native search, localized languages, and more. Since Folloze has the agility to highlight specific content and easily update or rotate them, with Website Engager, so does your site!
- For content personalization based on buyer journey stages, account industries, and more.
- For special (personalized) offers and to introduce relevant contacts and their information.
Website Engager provides the technology to implement whole Boards and now, specific sections of Boards into your main URL. Any section or Board can now be embedded into your site so you’ll have all the power of Folloze design and personalization within your main site! Any use case you have for Folloze now has the potential to be directly embedded in your site.
AI Powered Recommendations & Generation
Folloze’s AI-powered content recommendations and text generation for Boards transforms the way you engage with your audience. By leveraging AI in the Design Tab, you can easily provide personalized content suggestions and dynamic content journeys, ensuring that each visitor gets the most relevant and engaging content (automatically tailored to their interests and needs). This increases engagement and boosts conversion rates by delivering the right content to the right people at the right time.
Plus, our GeneratorAI feature (integrated AI Board text generation) streamlines the Board creation process, making it faster and more efficient—allowing your marketing and sales teams to focus on more strategic activities.
By integrating AI-powered content recommendations and text generation into the Board building process, Folloze empowers you to create more effective and personalized Boards, content, and campaigns, so you can enhance every step of the buyer journey.
Buyer Experience Enhancements for Design & Productivity
In 2024 we released dozens of new section designs. Now, every Board’s Section Gallery includes over 70 unique section designs that you can pick from to customize your Board for any use case.
Folloze’s Section Library includes designs that cater to use-cases like 1-1 ABM, Event Registrations, and more. You can bring your content to life with single video or single item sections, and various promoted content section designs.
From eye-catching banner sections with clear headlines and video or gradient backgrounds, to versatile column sections (now with our fit-fill feature as well as more granular text editing capabilities based on your feedback) there’s a section for every use case! Plus, each section design follows our Board design best practices so you can easily optimize for engagement.
New headers with navigation allow you to have a sticky header with various CTAs that can be used in combination with anchor links to help prospects quickly navigate longer Boards. But, remember, when in doubt; simplify to amplify! Your Board doesn’t need 20+ sections or 10+ CTAs to be effective and well-designed. A basic formula to follow is:
Header + Banner + Curated Content + Social Proof = a Beautiful Board
Along with section designs, we’ve continued to add more CTA function options that improve the buyer experience, drive more clicks, and help you reach your marketing goals!
Now you can open a content item or even jump to an anchor link from anywhere on your Board using CTAs.
All together, Folloze now supports nine unique CTA functions including:
- Contact Me
- Send a Message
- Open a URL
- Anchor
- Form
- Share
- Registration
- Send an Email
- Open a Content Item
These CTA functions provide the flexibility needed to support any of your use cases. Remember, the most effective CTAs are personalized, use clear and direct language, create a sense of urgency, and are continuously optimized for better performance.
Simulive Events
Last, but in no way least, we released Simulive Events in 2024.
Make the most of your pre-recorded video content with a plug and play simulive webinar experience. It’s quick and easy to create engaging and impactful virtual experiences for prospects that feel like a live webinar. Simulive events make it easier for small teams to organize, manage, and execute events, all while capturing lead data and attendance insights.
Folloze’s Registration Pages, forms, and statuses help you understand event signups, engagement, and performance. Plus, our personalization features ensure that you can provide each participant with a tailored experience, driving higher engagement and satisfaction.
What’s Next?
As we look ahead into 2025, it's clear that data, analytics, and the deliberate use of AI will be at the heart of every successful marketing strategy. That’s why we’re integrating AI into features that provide marketers true value through enhanced efficiency, organization, creativity, and more. Upcoming features include Gen AI capabilities, summary video generation, and other exciting tools that allow you to bring the power of AI into each buyer journey.
Stay tuned for additional interaction data and more detailed drill-downs in the Impact Dashboard. We’ll enrich your understanding with more account and lead insights, as well as enhanced Folloze’s scoring models. This year we’re sure that you'll get more of what you need to create great Boards, and truly understand how they're performing so you can make a better experience for every step of the buyer journey.
Here’s to making 2025 our most impactful year yet! 🥂
As always, thanks for reading!
Quick Links to Learn More
- Impact Dashboard FAQ; Dive deeper into the data you can get from your Boards, campaigns, UTMs, and more with Impact Dashboard.
- Folloze Academy & ABX Masterclass; in 2024 we also launched Folloze Academy, providing hands-on learning for Folloze users. Including our ABX Masterclass; a step-by-step guide you can use to implement ABX within your organization.
