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"You can take a marketing team that has two, or three, or four people and you can turn it into a 10 or 20 people that can now market."

"You can take a marketing team
that has two, or three, or four
people and you can turn it into a
10 or 20 people that can now market."

"You can take a marketing team that has two, or three, or four people and you can turn it into a 10 or 20 people that can now market."

"You can take a marketing team that has two, or three, or four people and you can turn it into a 10 or 20 people that can now market."

Jillian Mansolf
Chief Marketing Officer &
Vice President Channels

Xirrus enables Wi-Fi to perform with the consistently and power of wired networks. Internally, Xirrus CMO Jillian Mansolf runs Marketing with the same cross-over philosophy: Marketing delivers SQLs as fast as if the sales team was setting the pace, and Sales communicates with the messaging consistency of a marketing group.

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Challenges

Deliver high-end marketing programs for sales adoption

Reduce development time for relevant, personalized sales campaigns and follow up needs

Control consistency of messaging delivered by the Inside Sales teams

Deliver high-end marketing programs for sales adoption

Reduce development time for relevant, personalized sales campaigns and follow up needs

Control consistency of messaging delivered by the Inside Sales teams

The thing that I love the most integrating folloze is that the Inside Sales team is now able to create their own campaigns, send out their own emails, and follow up—without marketing creating a speedbump in the process.
"The thing that I love the most integrating folloze is that the Inside Sales team is now able to create their own campaigns, send out their own emails, and follow up—without marketing creating a speedbump in the process."
Jillian Mansolf
Chief Marketing Officer
& Vice President Channels

Solution

Marketing easily creates content boards for sales by vertical, region and role and receives analytics on the content adoption and impact

Sales delivers a personalized experience using Salesforce and receives alerts and activity logs on prospect engagement

Sales increases prospect engagement using highly specific and relevant messages and content

Sales can campaign independently while leveraging marketing assets and strategy

Marketing easily creates content boards for sales by vertical, region and role and receives analytics on the content adoption and impact

Sales delivers a personalized experience using Salesforce and receives alerts and activity logs on prospect engagement

Sales increases prospect engagement using highly specific and relevant messages and content

Sales can campaign independently while leveraging marketing assets and strategy

Folloze is a game changer! You solve the biggest challenge of every marketer: how to take content, make it relevant, and enable sales to be proactive without any heavy lifting.
Folloze is a game changer! You solve the biggest challenge of every marketer: how to take content, make it relevant, and enable sales to be proactive without any heavy lifting.
Jillian Mansolf
Chief Marketing Officer
& Vice President Channels

Results

Improved marketing efficiency by 6x and reduced execution time from weeks to days

Increased prospect engagement with sales by 2x via personalized content

Significantly scaled marketing rollout power to sales and regional teams by decentralizing campaign execution

Improved marketing efficiency by 6x and reduced execution time from weeks to days

Increased prospect engagement with sales by 2x via personalized content

Significantly scaled marketing rollout power to sales and regional teams by decentralizing campaign execution

Folloze serves up our priorities by delivering beautiful content boards and tracking which prospects engaged with the content and based on it,
focus on the best opportunities.
Malissa King
Senior Director
Sales & Channels
"Folloze serves up our priorities by delivering beautiful content boards and tracking which prospects engaged with the content and based on it,
focus on the best opportunities."
Malissa King
Senior Director
Sales & Channels

Want to learn more about the impact
of content on Revenue?

Want to learn more about the
impact of content on Revenue?

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